SEO is not a single process and should involve a lot of things. Getting your page to rank comprises different approaches and these approaches need to be changed over a period of time due to changes and updates, like the Penguin and Panda updates. Link building is an method to rank your page but the way people achieve it is different. Some do it the traditional and right way while others mix it with black hat techniques. What greatly changed today is the growing power of social media. Businessmen, celebrities, artists, and even politicians have their FB pages and Twitter accounts.
Modern SEO services are used to promote your website and optimize it so that with the added popularity, you’ll come up more often in Google searches. SEO strategies have changed dramatically over the last few years. Now content marketing forms the backbone of all modern SEO strategies.
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